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  • Chrysler, Jeep® and Dodge dealers' feedback drives mid-month extension of new incentive program
  • Consumer interest high for the Let's Refuel America program as average gas price in U.S. rises to $3.80
  • Alaska, California, Connecticut and Hawaii now average over $4 a gallon

Auburn Hills, Mich., May 19, 2008 - Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

Even before the full impact of the national and local advertising has been realized, the Let's Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler's 3,511 dealerships and onto its Web sites. After one week, Chrysler's Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.

"Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it," said Jim Press, Chrysler LLC Vice-Chairman and President. "Let's Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers."

Let's Refuel America Program DetailsThrough July 7, Let's Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the company's high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRT® lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler.

Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Let's Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices.

"What our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit," Press said. "Some customers need cash back immediately for a down payment; others don't like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of what's best for their individual situation."

Customers who select the Let's Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers' credit card. Chrysler picks up the rest, regardless of how high gas prices rise.

Initial Results

After the May 7 launch of Let's Refuel America and before the full impact of the advertising has been realized, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan.

"The most incremental incentives in this gas program are on the company's most fuel-efficient vehicles, which typically do not have this level of incentive available," Press said. "Our customers who buy smaller vehicles put great value on being protected against rising gas prices."

From a geographical perspective, the highest take rates have been in the states of California, Connecticut, Indiana, Ohio, and Washington. These five states are among the 12 highest fuel price states in the country.

"We are pleased that Let's Refuel America seems to resonate with many Americans during this time of gas price volatility," Press said.

From a marketing perspective, Let's Refuel America is supported by national television spots, Dodge Journey ads tagged with the program information and national print, radio and Internet presence.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, these six models combined have higher sales than in the first four months of 2007.

The recently launched 2009 Dodge Journey comes with an available 173-horsepower, four-cylinder engine, helping it achieve best-in-class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 mpg/city and 23 mpg/highway for 4x2 models and 17 mpg/city and 22 mpg/highway for 4x4 models. Outside of North America, where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs--the Dodge Durango Hybrid and Chrysler Aspen Hybrid?boasting a fuel economy improvement of more than 25 percent overall and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market.

Chrysler currently is in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for its next-generation models.

Chrysler is committed to doing its share in meeting the nation's energy and environmental needs. Recently, Chrysler joined the U.S. Climate Action Partnership, to help find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:

  • 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices.
  • 83 percent of the community responded that fuel prices will affect their summer vacation plans.(Note: the poll shows that 19 percent responded "extremely," 22 percent responded "very much," 30 percent responded "somewhat," and 12 percent responded slightly, 17 percent responded that it won't affect their plans).

Program Development

(As told by Mike Keegan, Chrysler LLC Vice President Volume Planning and Dealer Operations)

As part of our constant pursuit of innovative ways to deliver value to customers, Chrysler's incentive group put together a brainstorm session to create the next important incentive program that would tap into consumers' needs. In early March we hosted 25 Sales and F & I managers from our dealerships across the country in Detroit for meetings at the Royal Park Hotel in Rochester, Michigan. The first night the group got together at the Walter P. Chrysler Museum to soak up Chrysler culture and history. It was the first time we ever invited this group in and they were very enthusiastic. We told them we really want to hear from you since you are the closest to our customers. Tell us what their concerns are. They were separated into two groups with each group responsible for presenting three ideas each at the end of the day.

Both groups identified customer concern about the volatility of rising gas prices as a top issue in the marketplace today and suggested we find a way to alleviate customers concerns. These managers were really ahead of the curve, as the rise of gas prices had not yet become the national news story it is today. They really had the pulse of the market.

So we at Chrysler left with our assignment and immediately created a 30-40 person working group of Marketing, Sales, Incentives, IT, Legal, and Finance people that met every day for the next two months. The meetings were 5 pm every day conference calls, where each group reported out their progress.

Because we were doing something that had never been done before, there were hundreds of speed bumps along the way, but the team spirit drove a "how do we solve it" attitude with a commitment to working through challenges and not giving up. That is in the DNA of Chrysler, whether we are inventing the minivan, Viper, PT Cruiser or the Lifetime Powertrain Warranty. We were especially focused on making sure it would be a seamless process for the customer, which took a great deal of IT work. It is very exciting to have launched the program and to have gotten such a rousing reception from dealers and customers.

Going forward, we will continue to look for innovative ways to deliver value and satisfy the needs of our customers.

  • MotorWeek names the all-new 2009 Dodge Ram 1500 "Best Pickup Truck" and the 2009 Chrysler Town & Country and Dodge Grand Caravan "Best Minivan"
  • All-new 2009 Dodge Ram continues to haul in major awards, winning 12 since introduction
  • MotorWeek awards Chrysler and Dodge minivans its annual "Best Minivan" award for 12th time
  • Chrysler invented the minivan segment more than 25 years ago and leads the segment with more than 65 minivan-first features
  • In minivan's first 25 years, Chrysler has sold more than 12 million minivans - more than any other manufacturer in the world

Chicago, Feb 11, 2009 - Chrysler LLC received two top awards from MotorWeek today. The all-new 2009 Dodge Ram 1500 was named "Best Pickup Truck," and the 2009 Chrysler Town & Country and Dodge Grand Caravan were named "Best Minivan" in MotorWeek's annual Drivers' Choice Awards.

"The Dodge Ram has never been better and it now clearly stands apart from its rivals. That's why it's earned MotorWeek's 2009 Drivers' Choice Award as Best Pickup," said John Davis, Host and Executive Producer ? MotorWeek. "The new Ram is aimed directly at personal use buyers with clever features like the RamBox side-rail storage bins. The light-duty Ram also delivers a great ride with its coil-spring rear suspension, and the interior has superior fit and finish. It's perfect for people moving and weekend chores. Yet, when Ram does have to work hard, HEMI power can manage payloads of over 1,800 pounds or 9,100 pounds of trailer. Full of innovations and technology, the Ram is no longer just another pickup."

This marks the third time an all-new Dodge Ram has earned a MotorWeek Drivers' Choice Award. Dodge Ram 1500 picked up the honor when the first- and second-generation trucks were launched in 1994 and 2002.

"Raising the bar to a whole new level, the Dodge Grand Caravan and Chrysler Town & Country are once again MotorWeek's pick for its 2009 Drivers' Choice Award as Best Minivan," said Davis. "The folks that invented the front-wheel-drive minivan have further perfected its science of flexibility. In addition to innovations such as Stow `n Go, Swivel `n Go and integrated child booster seats, the pair now offer a sport-tuned suspension, class-leading fuel-economy and a minivan-first Blind Spot Monitoring System, among a plethora of other upgrades. These two family phenoms have never been better."

This is the 12th time Chrysler and Dodge minivans have earned MotorWeek Drivers' Choice Awards, which have been presented annually since 1983 and are among the auto industry's most prestigious honors.

"We thank MotorWeek for recognizing our vehicles and their innovations," said Mike Accavitti, Director ? Chrysler, Jeep and Dodge Brands, Chrysler LLC. "With an industry-first RamBox cargo management system and industry-first coil-spring, five-link rear suspension with best-in-class ride and handling, our all-new 2009 Dodge Ram 1500 is the best pickup truck on the market. And our 2009 Chrysler and Dodge minivans, with more than 25 years of minivan innovation and 40 new or improved features over the previous generation, including industry-first Stow `n Go and Swivel `n Go seating and storage systems, are the best minivans on the market.

Both MotorWeek and the Drivers' Choice Awards are sponsored nationally by MotorWeek will feature the entire list of winners on PBS, beginning Friday, Feb. 13, and on cable's SPEED Channel, beginning Feb. 16.

About the all-new 2009 Dodge Ram

The all-new 2009 Dodge Ram includes the industry first-and-only RamBox? cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins, pickup bed dividers, a two-foot bed extender, and a cargo rail system with sliding adjustable cleats. The 2009 Ram also includes the first-in-segment coil-spring, five-link rear suspension fitted to a solid rear axle providing ride and handling not found on any other pickup truck. A new 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) helps improve fuel economy and performance.

In addition, the all-new 2009 Dodge Ram includes first-in-segment, factory-installed four-inch dual exhaust styled dramatically into the rear bumper, first-in-segment store-in-the-floor storage bins and twice as many storage spots than the previous model and 35 safety and security technologies. Standard features include side-curtain air bags and Electronic Stability Program (ESP) which includes all-speed traction control, trailer sway control, hill-start assist and anti-lock brake system (ABS). Significantly upgraded interiors with segment-first surround-sound audio system and live SIRIUS Backseat TV? round out the interior.

The all-new 2009 Dodge Ram 1500 Crew Cab recently earned Five Star ratings for driver- and front-passenger protection in a frontal crash, the highest ratings in the U.S. government's safety crash test program. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Dodge Ram 1500 is $22,170 (including $900 destination).

In addition to winning MotorWeek's Best Pickup Award, the all-new Dodge Ram has picked up 11 other key awards since its introduction and was recently chosen by Car and Driver as the best full-size pickup in a head-to-head comparison test in Texas, beating the new 2009 Ford F-150. Other key awards include:

  • Consumer Guide - Large Pickup ? Best Buy for 2009
  • ? Work Truck of the Year
  • ICOTY ? 2009 International Truck of the Year
  • Truckin' magazine ? Truck of the Year
  • Texas Auto Writer's Association (TAWA) ? 2009 Full-Size Pickup Truck of Texas
  • ? Inside Line Editors Most Wanted 2009
  • ? 2009 MyRide/Autobytel Editors' Choice Awards - Truck of the Year
  • Maxim ? Achievement in Party-Enabling Technology (RamBox)
  • Ward's AutoWorld ? Ward's 10 Best Engines of 2009 (2009 Dodge Ram 5.7-liter HEMI® engine)
  • Automobile Journalists Association of Canada ? Best New Pickup
  • Sobre Ruedas ? Sobre Ruedas Best Pickup Truck for '08

About 2009 Chrysler Town & Country

Chrysler celebrates the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy - a label unbeaten among minivans. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path accident-avoidance safety systems.

The 2009 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems-Stow `n Go® and Swivel `n Go?-unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler Town & Country LX is $26,680 (including $820 destination).

About 2009 Dodge Grand Caravan

As the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. The new 2009 Dodge Grand Caravan has 40 new or improved features over the previous generation including the minivan-first Stow `n Go and segment-exclusive Swivel `n Go seating systems, turning the minivan into a "family room on wheels." The vehicle also offers an entertainment system with minivan-first dual DVD players and uconnect studios SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2009 Dodge Grand Caravan received the U.S. Government's Five Star crash test rating in both front and side impacts. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Grand Caravan SE is $24,480 (including $820 destination).

Dodge Brand

With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth-generation minivans in 2009.

Dodge introduced several new vehicles in the 2008 calendar year, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrates the 25th anniversary of the minivan during the 2009 model year.

Also in 2008, Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.

Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology - all at an extraordinary value - since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About MotorWeek

MotorWeek is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, SPEED and V-me, is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit

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Chrysler Vehicles Offer Safety as Well as Stability

With safety on the mind of most drivers looking to buy a new vehicle, Chrysler has gone above and beyond the call of duty offering intensive safety and control features in each of their cars. The customer-friendly car manufacturer has been keen on safety for years and with advancements in technology, the safety features keep getting more advanced. Chrysler was recently awarded for their high safety standards.

          Button Chrysler Jeep Dodge is holding an off-site sale, "Button Tent Event," starting Friday, August 12 and running through Saturday, August 20 from 6:30am until 7:30pm each day. This Kokomo Chrysler Employee Appreciation Event hosted by Indiana Transmission plants will take place at the North Chrysler plant in Kokomo, Indiana Transmission Plant 1 (ITP1) and is open to current Chrysler employees and retirees as well as the general public. This Tent Event will?

For years, Chrysler has incorporated innovative features in their products. Chrysler products have always been on the cutting edge of technology and use technology to increase safety features in their vehicles. Aside from being safe and efficient vehicles, Chrysler products offer the driver the best experience possible through connectivity, infotainment and entertainment.

Badlands Offers Drivers Off Roading Adventures

The Bandlands ORV Park, located in Attica, IN, is an 800 acre facility that offers off-roading fun for the whole family. There are tracks for everything from mild to wild: ATVs, dirt bikes, side x sides, 4x4 SUVs, and much more. As one of the largest off-roading facilities in the midwest, the Badlands offers riders the chance to travel through sand dunes, pea gravel hills, bottomless mud, the tightest off-chamber wood trails, extreme rock crawling, shear drop-offs, hood-deep waters, and stream crossings.

Chrysler 300 Limited ~ Shawn Ulery

Hey everyone! This morning Shawn led our staff (from every department!) in a walk-around of the 2011 Chrysler 300 limited. There was a "pop quiz" afterwards with prizes awarded for correct answers.

We use these sorts of fun events around the dealership to get everyone involved and make sure we are all up to speed on the great things happening with our entire product line.

The 300 is truly an amazing car!


Why Buy From Button Dodge

For a new or used Dodge, Jeep or Chrysler in Kokomo, visit Button Chrysler Jeep Dodge Ram! We carry all the latest models and our expert sales staff will help you find the perfect vehicle for your lifestyle. Button Chrysler Jeep Dodge Ram is one of the leading new car dealerships in the Carmel, Marion and Wabash area, offering excellent customer service, a friendly environment, attractive financing options and great cars! Pick up the phone…

Why Buying Used is a Good Idea

The number one reason to buy a used vehicle instead of a new one is cost. A used one is cheaper. Someone else suffered the depreciation of the value of the vehicle. You could buy a used one that is loaded with options that you couldn't afford on a new one for thousands of dollars less. You can decide whether you want to pay more for one with low miles or less for one…

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